How Can We Find the 1% Who Will Build our Community? August 19, 2011

My name is David Williams and I volunteer with the CCCT-CCTJ on the Clearinghouse IWG. More than a year ago, our team was formed to with the goal of providing a resource of links and references to court-related technology on the web.

Before we started, we created an online questionnaire about what users would look for on a Clearinghouse website.  We received over 200 responses.  What struck me was how respondents were not currently accessing RSS feeds, blogs, and wikis about court technology, but were eager to have these resources available. If the results of our questionnaire can be believed, there is an
audience for an open, community based, clearinghouse for exchanging court technology information.

And there’s the trick, until the community begins to contribute, there’s nothing to draw that community in the first place.  A social marketing expert told me that traffic to social sites breaks down along the following lines:

• 1% create the content
• 9% comment on what the creators say
• 90% visit to read the content and comments

In the private sector, they seek out the 1%.  They shower them with freebies and rewards to encourage the growth of content on their site. Believe me, if it were in our power to offer you an efiling application, or even an iPad to efile from, we would.   What the Clearinghouse Team can do is create a place for people to blog and post comments, and welcome you to
contribute.

If you’re one of the 90%, please consider making the leap below, and join a conversation about what you want to see in the CCCT-CCTJ Clearinghouse.  Or tell us the reward that would make it worth your while.  I promise you’ll make several people very happy.

Since this is my first blog entry here.  I can’t sign off without expressing my gratitude to several people.  The members
of the intellection team who made this happen, and in particular those who are adding links.  Louise Hamel stands out in
a class by herself for creating an amazing amount of content to build on.  And finally I want to thank Olivier Jaar and
the technical team who have built the platform to make this all possible.

Thanks for visiting and we hope you come by later to see what happens next.